Description:
' Tony is the former Sales & Marketing Director for easyJet responsible for the launch of the airline and its development. He was then Marketing Director of easyEverything and easyRentacar before becoming Retail Marketing director for Egg plc. The author of ‘Gorilla Marketing’, Tony talks about taking on the big boys and winning, and proclaims ‘the Internet is dead – long live the Internet. Areas of competence include: Brand Building, Direct Sell, Winning the PR Battle, Customer Service and New Product Development.'
