‘ What was it like to endure 1,943 days of squalid captivity? How did he overcome physical and mental torture, doubt and despair? What was it like to be captured by Lebanese fanatics? Business teams and individuals can learn from John McCarthy, a man who would rather report about the news than make it. He has lessons for sales teams for example about listening to customers, seeking compromise and taking control when life seems hopeless. There are strong messages about leadership and trust and the benefits of giving employees space to express their feelings and opinions.’

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